Design Ops
An organised, well-equipped design team that delivers better and faster.
Jimmy DinekaLead Product Design & Design Ops
Product design. Design Ops. For 14 years.
Head of Design & Design Ops
Media · Banking · Cybersecurity · Advertising
I design clear products and structure the teams that bring them to life.
No good product without a good experience.
Experience
14+years of product design, from media to banking
They trusted me
What I master.
Key skills18
Fourteen years of practice, from framing to delivery. A proven toolkit.
- Product design
- UX/UI
- Design systems
- Atomic design
- Design thinking
- Agile methods
- Leadership
- Coordination
- Guidelines
- Accessibility (RGAA)
- Prototyping
- Wireframing
- User research
- Kanban
- User-centred design
- Design Ops
- Art direction
- Mobile-first
Everyday tools11
Figma at the heart of the work. AI as co-pilot.
FigmaDesign, prototyping, design systemsMain tool
- Design & UXFigJamMaze
- AIClaudeFigma MCPChatGPTGemini
- Project & teamJiraConfluenceMiroNotion
Three ways to work together.
UX Design
Starting from real usage to design obvious journeys.
UI Design
Clear, consistent interfaces, ready to be built.
Projects delivered.
CACD2
J’écorénove, the Crédit Agricole group service that helps homeowners with their eco-renovation project: assessment, grants, financing and RGE-certified tradespeople.
Senior UIEco-renovationDesign system
See the case study CACD2
France Télévisions
Lead UI on france.tv, France Télévisions’ streaming platform: leading the UI team and its delivery for clearer, more consistent interfaces.
Lead UIStreamingDesign Ops
See the case study France Télévisions
S4M / Locala
Head of Studio for an international team of 11 designers, serving a drive-to-store advertising platform that brings consumers into stores.
Head of StudioInternational teamAdTech
See the case study S4M / Locala
Prisma / Mobfactory
Lead of the 360 studio for almost eight years: mobile and interactive ad formats, and the whole ecosystem to present and sell them.
Lead studioMobile formatsInteractive
See the case study Prisma / Mobfactory
Freelance
Alongside my full-time roles, design projects for consumer brands: SeLoger, Accor, Roole and La Tribune.
SeLogerAccorRooleLa Tribune
See the case study Freelance
How I work.
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01 · Team
Structure the teams
Organisation, rituals and mentoring for design teams spread across several countries.
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02 · System
Scale design
Design systems that are adopted, governed and measured.
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03 · AI
Accelerate with AI
Prototype earlier to test faster and decide better.
