AdTech · Drive-to-store
S4M / Locala
Head of Studio for an international team of 11 designers, serving a drive-to-store advertising platform that brings consumers into stores.
(01)The context
S4M, now Locala, builds drive-to-store mobile ad campaigns: bringing people who saw an ad on mobile or tablet into physical stores.
There I led a team of 11 UX/UI designers across 7 countries, with a twofold goal: evolve the platform and design rich ad formats for in-app and mobile web.
(02)The challenge
Getting 11 designers across 7 time zones to work together, without losing quality or consistency.
(03)The approach
- 01CoordinateDesign weeklies, multi-time-zone meetings and delivery tracking for a team spread across 7 countries.
- 02DesignRoadmaps, rich format specifications (in-app and mobile web) and high-fidelity cross-device mockups.
- 03OptimiseUI guidelines, interactive prototypes and improved platform plugins for more effective campaigns.
(04)The results
An international team aligned on shared processes and guidelines, and rich formats that boost campaign performance.
What I took away: remotely, quality depends on rituals. A good framework frees designers instead of constraining them.